Website marketing for your tour company
Website marketing for your tour company should result in lead generation, sales and positive reviews – as long as you do it right!
When a website is professionally designed and marketed, it is the most important promotional tool you will have for your business. Most small business websites are not worth the money they cost to build and if they are poorly marketed nobody will even know they exist.
The investment needed for a professional looking website is much less than it used to be and it is no longer the case that you have to spend thousands to achieve a well-designed and marketed site.
Website marketing for your tour company should always include blog posts.
Blogs can be built on WordPress for example which is free and is one of the most successful and popular platforms out there.
The vast majority of people now check reviews of service providers before deciding whether to do business with them or not. Your website has the power to fuel the response rates of all your other marketing activities. For example, if you send out a newsletter with a special offer, prospective customers will check out your website before deciding to book a tour with you or not. If the website is unprofessional, they are unlikely to book a tour with you or pay for a service.
The quality and content of your website has to encourage people to completely trust you and see you in a wholly professional light.
The most successful tour businesses have specific website marketing for their companies and all use the same power of attraction in order to attract sales, clients, readers or customers. The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive. For example, write a blog that people will find ‘attractive’ about your tours, with images, videos, travel tips etc. and people will read it and share it with friends.
Most businesses get it the wrong way around. They choose to ‘pursue’ new clients and even though people are not responding to their letters, emails or calls; they just keep on grinding away regardless, which has a negative effect.
It’s impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make YOUR offering the most attractive to potential clients.
Never assume your tour is better than a competitor’s. Check out the competition, find out what you are up against and do it better.
Website marketing for your company should include a clear, readable site with SEO content.
Partnering with another company is where you and another business or person get together to cross-market your services. The key to partnering success, is to find someone credible, who offers a non-conflicting product or service to the exact same profile of person or business as you do.
Partnering with another company is one of the most powerful marketing tools on the planet. Not only will the other website host your tours in return for a commission but will effectively be doing so without any marketing costs.