Top marketing tips for tour operators

If you are looking for top marketing tips for your tour company, do as much research as possible to find out the right strategy for you.

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Blogging is a vitally important tool to drive traffic to your website when used in the right way and ties in with a larger digital marketing strategy.

Every time you write a blog post, it’s one more indexed page on your website and one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Blogs are also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.

Maximise your Return on Investment (ROI)

If you are using applications to run competitions on social media, there can be significant costs involved. You need to make sure that you are going to achieve your goals in turn and get maximum ROI for running the competitions. If for example you are thinking of running a competition on Facebook, try with a minimum outlay to begin with and see how many people interact with your page before upping the budget.

Event organising

Top marketing tips for tour operators should include organising events. Organising an event is a great way to showcase a new tour or activity for a tour operator. This may include a themed day out, an invitational fun day or a music event. Consider your publicity and budget before you start to organise the event and test the level of interest. It is now quite straightforward to advertise events on Facebook and social media, so spend some time researching this and minimise your outlay.


Having a well-designed website is one thing but it is just as important to ensure your site is user-friendly. Go through the whole journey as a customer to ensure all runs smoothly.

Also ensure you use good quality, engaging images that will draw consumers into your site and make them want to book with you! Preferably these images should be your own, showing your customers having an amazing time on your tour.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the art of getting found by search engines. By using the right SEO strategy you can increase your search ranking by optimizing your content. If you are a tour operator running specific type of tours, then every page of your website needs to optimized to make it clear for users and search engines what it is you offer.

If you want to learn more about marketing tips for your tour company, why not partner a company who will promote and market your tours in return for commission on bookings?