The top marketing strategies for tour operators

If you are looking for top marketing strategies as a tour operator, it is important to remember that by using different platforms to engage your audience or by partnering with other companies you will generate more bookings each year.

While the customer experience should always be a priority to generate word-of-mouth marketing, there are several ways to present your company in the best possible way online and to encourage customers to book.

The top marketing strategies for tour operators include:

Positive reviews

Encourage customers to post good reviews of your tours or holidays. UP to 90% of customers now read online reviews before booking. Include links from the reviews to your Google Plus page and social media pages.

When a potential customer searches the web, these sites will show up on the top page of results, and the more positive reviews on these sites, the easier it is to make a good impression.


Whether you already have an email marketing campaign or you are thinking of starting one, with each email offer an incentive to book straight away.

Another top marketing strategy for tour operators is to remember to use strong visuals.

Good images increase user engagement or embed a short video of one of your tours to attract the viewer. Add the word ‘video’ to the subject line to increase click-through rates.

Up close and personal

Most people looking for a tour or activity want a more personal experience than a packaged one. A customised itinerary may include walking your customers through the booking process, reviewing emails in a few clicks or leaving notes next to a customer’s details about their inquiry and the type of tours they were interested in.

Tour descriptions

On your website, fleshing out the tour and activity descriptions, including descriptive copy, will help entice a traveller to book with your company. For instance, include bulleted lists with highlights of the tour or activity, indicating which tours or activities are your most booked or most-talked about, and include high-quality photographs alongside each description. Embedding a short video can also keep your customers engaged and eager to learn more about the trip or activity.

Social media activity

Another top marketing strategy for tour operators includes the frequent use of social media, a vital marketing tool. Think of creative ways how to present your tours and increase your followers on your social media pages. Paid for advertising on Facebook is highly recommended and much more financially viable than other forms of advertising. Choose your targeted audience via demographics, areas and ages.

Make use of Instagram’s video feature to post short video excerpts of a tour experience through the eyes of a tour guide. Post “behind the scenes” footage of a tour or activity on Facebook for prospective customers to get a better idea of what you offer.

Run competitions to get more people to interact with you and to share your posts to their followers.