partner

How to successfully partner your tour company with another business

With so much competition online, one of the best ways to achieve more revenue is to successfully partner your tour company with another business.

The tourist industry is a competitive one and unless you learn about new trends and partnership deals, you are likely to get left behind. One of the biggest advantages of partnering your tour company with another business include: marketing costs will be halved, you will only pay commission to your partner company if they sell your tours, you will reach a wider audience and you will ultimately see an increase in revenue.

Tour firms which work with other companies who have an equally good knowledge of the region you are selling excursions to, and understand the needs of the customers will help your business.

A company that is used in the tourism industry will go directly to suppliers of excursion elements to discuss a partnership/commission deal to benefit both parties.

The methods the other company uses to organise their activities may vary but discuss in detail how they are going to successfully partner your tour company and create a win-win situation.

Make sure your partnership deal results in your customers being happy and trips and tours being well managed. Tourists with little time do not like wasting it waiting for flights or having tours cancelled or mismanaged through no fault of their own.

You may already have a huge database of customers, who have been attracted to your tours in the past. Make sure you partner with a company which will appeal to your loyal customers, while still offering the same quality of tours, excursions and trips that they are used to.

The most important customers for your business are the ones you already have, and keeping them happy should be paramount when considering any partnership deal for your tour company.

Make sure that any partnership deal you have with another company does not affect the original price of your tours on your own website. Otherwise you will be shooting yourself in the foot. A fluctuation of prices may drive away customers who have used you before or who have been recommended by friends.

If you successfully partner your tour company with another business, there will be a wealth of advantages. However ensure customer service comes high up on your ‘list of things to do to improve your business.’ Excellent personal skills and staff who speak other languages fluently are a huge bonus.

Successfully partner your tour company with another business

Marketing your tour company is a challenging task, but it comes with rich rewards. Managers may help by attending international conferences and exhibitions to further your business, but by partnering with another company you may receive all the marketing and promotion you need without the added expense.