A Marketing Strategy for Your Tour Business
Many tour companies do not achieve the revenue they expect because of poor marketing campaigns and strategies that are doomed to fail. As such it is vital to have a marketing strategy for your tour business in order for it to be successful.
Coupons which are distributed via email are very effective. They can help increase the customer base and instill loyalty among existing customers. Coupons will also increase awareness of what you are offering.
During the quiet season, send email coupons out offering reduced rates to both your own database and through coupon websites. This will help increase business during a traditionally slow time and people will be tempted by attractive deals.
A marketing strategy for your tour business should also be partnering with another company to create a win-win situation.
Whether you create a buy-one, get-one free deal or you offer your customers 20 percent off an upcoming tour, be sure to state that it’s a limited offer. You should also specifically list the dates that the coupon is valid, so as to avoid confusion and create some urgency.
As a tour operator, chances are you offer several products or tour packages for your customers. For instance, if you are a wine tour company, you might offer customers a private tour experience or a group tour booking option. After customers have completed a group tour, send them an email asking for feedback and provide them with a coupon for a discounted private tour on their next visit to the area.
A marketing strategy for your tour business
Any tour business marketing should include a social marketing plan.
Another way to go for the up-sell is to send out a coupon with the booking confirmation email that is sent after a customer utilizes your online booking system. This coupon could provide them with a free product. Such as a coffee mug or a T-shirt. Alternatively you could offer a discount on a food and beverage purchase during the tour. Chances are the coupon will inspire your customers to spend more cash while actually out on the tour with you. This then helps to increase your profit margins.
By emailing past customers and offering a discount on a future tour for referring a friend, you will incentivize your clients to do your marketing for you. First and foremost, your customers will be focused on promoting your business in order to get the discount on a future tour or activity. The benefit for you is two-fold: you will gain new customers while also earning repeat business from clients who will be using their referral coupon.
Exclusive Coupons and Special Offers
Coupons can be a great way to drive business to your tour and activity business. Especially when these promotions are integrated with online marketing campaigns.
If you offer customers on your email list exclusive coupons and offers, they are more likely to consider booking a tour or activity with you. Whether you are offering them a percentage off their next tour or you are going to provide them with free products such as food or souvenirs if they redeem their coupon. You will find that creative, thoughtful coupons generate buzz and help boost your profits.
However, it’s important to keep in mind that creating coupons alone is not enough. Partnering your tour company with another business is also a great way to market your tours. You will have no marketing costs and will pay the other company an agreed commission on all your tours that they sell.