Marketing and promoting your travel website with social media
When marketing and promoting your travel website with social media, creating a result-driven promotion plan for your travel or tour company can be highly effective if you have the correct strategies to attract as many people as possible.
It is vitally important to understand what your goals are for the future of your company, what you want to achieve through your online promotion efforts and what you want people to know or perceive about your brand.
Once you have a clear understanding of what you want your online marketing plan to achieve it’s time to create a strategic plan. The more you plan the more successful your strategy will be. Marketing and promoting your travel website with social media need not be as daunting as you think.
Work out: What type of visitors do I want to attract to my tours? What type of social media platforms will I use? Will I use paid-for advertising on Facebook?
A healthy social media campaign is important and you must build up a regular connection with your online network. Interaction is key.
Use vehicles and platforms that will meet your needs and objectives. This sounds simple enough, but you’d be amazed how many tour companies are unclear why they’re doing what they’re doing. Do you know why you have a blog or Twitter account for example? Again, this goes back to step one-you have to set goals and know what you want.
Make a list of what’s working and what isn’t. Look over the list and ask yourself why that is. Are you actually connecting with your target market or key influencers? How can you better engage your network? Are you on the right platforms to connect and engage?
Once you are clear, choose a set of 2 – 3 social media platforms that you plan to be active on. If you’re already on a few and they work for you, stick with these social media sites. Remember, it’s better to be active on a few than to be on too many and never participate or add to the conversation.
When you have a blog schedule, sit down and write a few blogs at once, remembering to include key phrases in the first paragraph of your post-without being unnatural.
Marketing and promoting your travel website with social media can be more straightforward than you expected.
It’s also extremely helpful to create an organized blog promotion schedule in your plan. Each week, set aside time to comment on like-minded blogs, ask other bloggers if you can be a guest blogger, or ask others to guest blog for you, and request to be on like-minded blogrolls.
Set time durations for each task. When creating a plan, you want to ensure you set specific time durations you will spend on each task. If you don’t do this, you’ll quickly find yourself over stressed and unclear of the time you’re spending on these tasks. In your plan, write the specific time you will spend on each platform and what days you will post on these platforms. Often, setting weekly tasks is the best way to work your way a complete plan.