Email marketing for your tour company

Email marketing for your tour company is an effective way of attracting more traffic to your website and increasing sales and revenue, if done in the right way.

Build your own email database by getting existing customers to sign up for a newsletter or special offers. Contact these people with useful information and encourage them to share your newsletter.

Make sure you have an email sign-up box on your website or blog. This needs to be easy to read and positioned in an uncluttered area of your site, which everyone will see. Perhaps ask website users to subscribe to the newsletter in order to take advantage of special offers. The subscriber box should be clearly positioned on the top right of the site.

Email marketing for your tour company should be well thought out.

Be extremely cautious of any marketing expert, who says you need to use annoying pop-up boxes in order to get their reader’s attention. No you don’t! Pop-up boxes tend to generate low quality subscribers which defeats the object of email marketing.

If you are asking people to subscribe to your newsletter, offer them something of genuine value, in return for joining your subscriber list. Only ask for name and email address. Every additional piece of information you ask for will reduce your sign-up numbers. Also let people know you will never share their information with third parties.

Never send more than one email every 7 days or people will feel bombarded with information and be likely to unsubscribe. People will then look forward to receiving the emails.

Finally, (and this is very important) you must ask your readers to forward your emails on to their contacts. If the content is good enough, they will – but never assume anything, always ask them. Include a message at the end of every newsletter, which asks them to share the information.

If you want to achieve the very best results possible, always, always invest in expertly written content. It can be the difference between a super-successful campaign and one that generates nothing!

Stop wasting your time swapping business cards at networking events.  The people attending these events are there to sell to you, not to buy from you and very, very few well-connected people waste their time attending them.  Influential people rarely network at these events.  The best networkers have discovered out that the way to get connected to the right people, is to deliberately target them.

Draw up a list of the 30 most influential people in your marketplace.  These people could include high quality prospective clients or maybe influential introducers who can recommend you to lots of buyers.  Then, put a plan together that will allow you to EARN their attention.  This targeted approach takes time, but the rewards are enormous.

In addition to email marketing for your tour company, partnering with another business which will market and promote your tours is another great way to achieve more sales. They will advertise your tours in return for a commission when bookings are made.