What every tour company needs to know about digital marketing

Understanding digital marketing is vital to the success of your business, especially if you are the owner or manager of a tour company.

What every tour company needs to know about digital marketing

Digital marketing is simply the marketing of your product, tour or service onto digital platforms to keep hold of your existing customers and increase you reach to new ones.

Digital marketing includes social media marketing, in addition to other platforms that are covered under digital marketing. The search engines that we use to search our questions and requirements are an enormous platform for digital marketing, known as Search Engine Optimisation (SEO).

SEO is the marketing of your product on search engines such as Google and is a way of developing, crawling and testing your website efficiently. It is a way to get higher rankings in the search results on the search engine.

Which platform to use?

Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc.

In addition to what your tour company needs to know about digital marketing, it is always a good idea to investigate partnering with another company in the same region as you.

What every company needs to know about digital marketing includes targeting the right people on the right platforms.

There is an interesting concept called re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing your personalised ad copy to them so as to keep reminding them about their visit to your website.

However, for a great digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned platforms.

Internet Marketing gives us factual data that can be statistically analysed. For instance, if a hoarding is marketing your product, you have no clue how many people saw the hoarding, read the content and actually became customers because of that hoarding. However, in Digital marketing, say we run a campaign marketing the same product, we can analyse the data produced by different marketing platforms that can show us how many people saw the product, how many actually became consumers and which consumers came via which of the used platforms. This allows us to find glitches in our campaign and work on it to make it even more action driven.

Another thing every tour company needs to know about digital marketing is that it can be done for free. It is true to an extent; however, to get the best results, digital marketing needs to have an independent budget. Money must be set aside to be able to exploit all the opportunities that digital marketing has to offer to your business and its glorious future.

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