Why Use a Tripod when you can Sit on the Toilet Instead?

REALTOR photography knows no limits of creativity.  

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It’s Tough Being a Real Estate Agent

In a recent list of the world’s best jobs how did being a REALTOR fair? In a list of 200 coming 155th isn’t so hot. Real estate agent is neatly sandwiched between the photocopy repair guy and highway patrol officer. … Continue reading

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Great Advertising

Flash mobs have proved to be great at making adverts. The videos below shows what happens when you take the flash mob idea and ramp up the production. How Does This Apply To Real Estate? Be creative.

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Cinegrams and Virtual Tours

Our new virtual tours. Can handle Cinegrams. Never heard of a Cinegram? It’s where still photography intersects with video. Currently to create movement in virtual tours, flat images move position on the screen to create movement. Cinegrams offer the chance … Continue reading

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Great Real Estate Photography

It’s pretty easy to find bad real estate photograph’s in any MLS. It’s not often one stops you in it’s tracks. Stunning photo of a home in Paradise Valley, AZ. This would look great on one of our next generation … Continue reading

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Where the realtor brand gets diluted.

The National Association of Realtors has licensed their domain to a company called Move Inc. Move Inc. do a good job with the site realtor.com. But of course they need to try to make money. If it was any other … Continue reading

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Investing in Your Brand

Building a great brand takes commitment. The attention to detail in this video. The dare to dream so big. The time. The money. Quite the commitment. Stunning result. Who in real estate can bring an A game this powerful?

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You Can’t Always Control How Your Brand Message Is Delivered

Some messages will get changed by others after the fact. It’s just not possible to control everything. Sometimes you’ll see Coke in a Pepsi fridge. But Pepsi can’t stop shipping fridges to retailers the opportunity cost is just too great. … Continue reading

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Real Estate Is Going Mobile

Everything is going mobile. Time to get ready. Full article: http://www.businessinsider.com/chart-of-the-day-tablets-are-going-to-be-bigger-than-you-think Real estate because it’s so image intensive is perfect on a tablet. But many user experiences are imperfect so far. Tons of development and improvements will be coming. Make … Continue reading

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Testimonial From A Dog

If you can’t find an ex client or any other available human to give you testimonial perhaps a visit to the local pet store is in order. I’m not sure if this dog has a yelp account also.  

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